AWS Community Day NL

OCT. 3, 2022   |   12:00 - 22:00 CET   |   RIJTUIGENLOODS, AMERSFOORT

LBU002 - Gamification of Cloud Skills during a lockdown

20M Meetup - Room: postwagon-3 - Start Time: 19:00

This talk is about gamification and why it works, also during a lockdown.

In January 2021, all our colleagues received a Season Pass for ‘Cloud: The Game’. With access to two online, light-weight platforms and an enthousiastic video introduction our journey to confidently call ourselves, each and every one, Cloud Proficient had begun.

I will not be talking about how we used AWS Amplify, Route 53, Lamba’s, Aurora, and Cognito to deliver a seamless Cloud: The Game experience.

Instead, I will take you along on our journey to design a gamification experience to motivate a large group of individuals. In an increasingly distorted world of perceived imminent doom that was the heyday of COVID-19 a different approach is required. How do you drive knowledge building in an extremely digital, yet surprisingly disconnected time in our lives?

Over the course of one year, a company-wide program was run, pitting individuals, groups, and entire branches against each other in a wide range of activities and competitions. We will be touching on how we got recognized at AWS for the buttload of certifications our collegues achieved each month (

But more importantly I will talk to you about late-night badge-crafting, about how scripted jokes are funnier written down, and why my ‘Adobe Premiere’-skill took flight.


Robin van Kaathoven

Principal Consultant Digital Transformation at Luminis